Unleashing Innovation in online Clothing Store:E-commerce and Beyond

Retail and merchandise shopping is going through radical shift now. The online cloth store business becoming popular among different group of customers. E-commerce market is growing more than traditional brick-and-mortar store because of corona pandemic. Furthermore, digitalization in social and commercial services has increased number of consumers who are purchasing through online. On the contrary, online market offers more choice to give more power to consumer with smooth purchasing process. The ethnic cloth sell is vibrant in social media platform because otherwise immigrants are unable to observe seasonal product lines. On the other hand, clothing stores are closing many existing outlets and depending more on online business platform to attract consumers in e-commerce market. However, online purchase method is very popular among young and middle-aged profile of consumers as they are vastly using internet for many purposes. Hence, the author is writing the thesis as a business plan to describe the ideas of his own online ethnic cloth business.